In November, Colorado and Washington have the chance to become the first states to legalize marijuana (not just the medical kind). In an effort to publicize their campaign and perhaps influence those on the fence, the activist group behind the proposed bill, Regulate Marijuana Like Alcohol, has taken a novel and somewhat genius approach to do so.

They placed an ad which features a perfectly normal looking woman delivering a very clear message:

The Original Cash Crop: bushy, tasty, frosty!

“For many reasons, I prefer…marijuana over alcohol. Does that make me a bad person?

It’s simple, succinct, and smart. Of all the arguments for cannabis’ legalization, comparing it to this much more toxic and much more legal substance is by far the best approach.

Whether it works or not, well, we’ll have to wait till November to find out. Here’s the full ad courtesy of WestWord:

Images via WestWord